Mad Pie is a food truck brand I created to bring bold, unexpected pies to life. The concept takes a fun, experimental approach to flavor, made for people who enjoy trying something different. The brand uses retro colors, hand-drawn illustrations of wild, obsessive pies, and a playful, energetic logo to reflect its personality. This project included logo design, brand identity, and packaging concepts—designed to make Mad Pie feel like a full experience, not just a food truck.